Bloggers may mislead their readers by writing deceptive articles about specific brands. The FTC (Federal Trade Commission) warns that bloggers are being paid or getting free products by companies in order to write good reviews of their products by, if necessary, making false or misleading claims. This reviews written on blogs seem to be more effective than other forms of advertsing. According to recent studies, consumers show a growing confidence in consumer-generated-media and the recommendations of other consumers. Paid endorsements need to be clearly disclosed on the blogs, so the readers are aware that they are possibly reading a misleading blog. Otherwise, the bloggers can face fines up to $11.000 per violation.
Sources:
FTC Debates 'Traditional Media' vs. Blog Reviews; Demands Bloggers Disclose Freebies, Payments
Paid Blog Posts Create Misleading Content
Dhoest Dave
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