In 2008, Bayer falsely claimed in their ads that their birth control pill Yaz was suitable for treatment of acne and PMS. Therefore, the FDA (U.S. Food and Drug Administration) enforced Bayer to spend $20 million on corrective advertisements. The question rises if more ads for this pill really are a punishment. Nowhere in the advertisement is explicitly mentionned that the ad is a correction for previous misleading information. As a non-informed consumer, you will probably don’t realise that you’re watching a corrective ad. Conclusion: Bayer gets more publicity, and no one will know that they have been mislead before.
Source:
Pharmaceutical company behind Yaz forced to air corrective advertising
Dhoest Dave
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