Last year, Coca-Cola South Pacific (CCSP) has published an ad named “Motherhood & Myth-Busting” where they claimed Coca-Cola was save for children. The Australian Competition and Consumer Commission ordered CCSP to correct their claims because they were misleading for consumers. They say consumers will get the impression that Coca-cola cannot contribute to weight gain, obesity and tooth decay. As a result of these complaints, CCSP will soon issue corrective advertisements all around Australia. Finally, CCSP was also told to include the correct levels of caffeine for Coca-Cola, Diet Coca-Cola (light) and Coca-Cola Zero; to exclude all other misunderstandings.
Link to the indicted advertisement:
http://www.parentsjury.org.au/downloads/Coca_Cola_Kerry_Armstrong_Oct_2008.pdf
Link to the original article:
http://www.reuters.com/article/oddlyEnoughNews/idUSTRE5314HW20090402
Boris De Doncker
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