“Skins” , an Australian company whose main business is sportswear, has been fined $120,000 because of a violation of the Trade Practices Act. Skins claimed in a radio, television and newspaper campaign in 2005, that they did not pay sports stars to wear its products. Federal Court has revealed that the company made deals worth $1.5 million with sports stars and teams to wear the products. Skins also breached the Act by accepting benefits including written testimonials in return for more than $800,000 worth of products. The justice has ordered that it is also required to place corrective advertising because there was a clear public interest in knowing the full details.
link to this article:
http://www.abc.net.au/news/stories/2008/12/02/2435924.htm
Boris De Doncker
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