
Cigarette makers plan U.S. Supreme Court appeal
The tobacco companies want to appeal against the new ruling regarding sales techniques and marketing approaches by cigarette-making companies. The new ruling requires the use of corrective statements on cigarette packages, in advertising and on the companies’ websites about the adverse effects of smoking.
The May 22 ruling, banning the use of expressions such as “light” and “low tar”, has been never so tough. According to the companies, this regulation affects badly the right of freedom of speech and it hampers the ongoing competition in the sector.
Another objection against the new ruling is the absence of a transitional period, which would force the companies to expend substantial and unrecoverable funds to follow the May ruling.
source: http://www.reuters.com/article/idUSN2915160620090929
Link to picture using the expressions of “light” or “low tar": http://www.euro-cig.com/gal_images/20060405114454.jpg
Author: Khan Arslan
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