In one of its ads Ryanair claims that its flights from London (Stansted) to Brussels (Charleroi) are faster and cheaper than travelling by Eurostar.
Is the Ryanair’s advertising campaign misleading or just a coup?
In fact, it isn't faster to travel with the low cost company because the ad ignores time taken moving passengers between airports and city centres. Cheaper is also misleading because the costs for those journeys from airports to cities are not charged.
Eventually Ryanair’s ad was judged misleading.
Source: http://www.nieuwsblad.be/article/detail.aspx?articleid=B18632753070822
Devemie Loïc
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