How can the Federal Trade Commission, also known as the FTC, protect consumers from misleading ads?
Simply by ordering corrective advertising!Corrective advertising is a sanction for those who venture to publish a misleading ad.
This remedy protects consumers (from unfair and deceptive advertising practices) by giving an accurate sense of a product, so they can make right purchases.
For example a firm claiming its chocolate muffin has “50% more chocolate chips than others”.Consumers are usually not aware that the chocolate chips aren’t more numerous but just divided into smaller parts.
In such cases the FTC can require a corrective ad, telling that the muffin doesn't contain more chocolate.
Source: http://business.queensu.ca/queens_leaders_forum/index.php?letter=19&category=2&subcategory=0
Devemie Loïc
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