AdWords, Google’s keyword advertising service causes a lot of controversy. This service provides companies to link their advertisements to specific keywords. The companies determine their budget and pick the keywords that need to be linked to their ads. Every time the advertising links are clicked, the company pays Google. So far so good, but the users of AdWords can also link registered trademarks of other companies to their ads. Some even claim that Google suggests these trademarks in Google’s keywords ideas service. These disadvantaged companies find the advertisements misleading. Several companies, including American Airlines and Rosetta Stone, sued Google for these alleged trademark infringements. They demand Google to stop selling their trademarks on AdWords and to run a corrective advertising campaign.
Sources:
Rosetta Stone sues Google
American Airlines sues Google
AdWords
Dhoest Dave
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